The original intention of the "one key technician" model
The "One-click Technician" model for car owners is designed and developed based on 90% of car owners who do not understand the needs of car owners. Car owners can immediately find the nearest, best-evaluated, longest working experience, etc. by clicking "One-click Technician". For technician consultation and appointment, the platform will establish a service evaluation system for technicians and the stores where they work. Building the trust of car owners and making the whole process of car maintenance and repair transparent is the original intention of Huiyang Car's design." Huiyang Car founder Gao Ling told reporters.
The beginning of this idea started with the team's previous work background. It is the third time that the Huiyang car team has started a business. Prior to this, the core members of the team were all from the automotive industry and had provided marketing consulting services for Foton Motor and Sinopec for many years. In particular, he participated in the development and design of the membership system of Sinopec Beijing Company. In order to study the needs of car owners, the team conducted questionnaire surveys at gas stations, auto repair shops and 4S shops in Beijing, Zhengzhou and Xi’an. Data analysis found , 90% of car owners do not know how to maintain and repair cars. The pain point for car owners is that first of all, there must be someone worthy of my trust to answer various questions when I use the car, and guide me when and what to do. This is very similar to the hospital system. Patients need to be registered in different departments, and professional doctors can help judge the condition and finally formulate treatment plans. In the automotive after-sales service industry, auto repair shop = hospital, technician = car doctor, it is imperative to build a service platform for ordinary car owners and professional technicians to consult and make appointments for free. In August 2014, the car maintenance project was officially launched, entering the automotive aftermarket as a maintenance technician.
Create a docking platform for car owners and technicians
"Uber's'One-Key Technician' was originally a marketing copy for car owners. It was a way for us to pay tribute to Uber. We didn't expect that the first cause was a big discussion in the auto service industry." So Ling Gao, founder of Huiyang Car Say. "Technicians are the core service providers in the automotive after-service industry. There are more and more users who are highly loyal to technicians. Automobile users are more trusting in the one-to-one service with technicians. The technical value of outstanding technicians will be fully respected and recognized by the society. Promote the development of the industry's integrity system by creating a personal brand of technicians."
Public data shows that in 2009, China broke through the 10 million mark for the first time, and is growing at a rate of more than 20% every year. This is a milestone in the domestic automobile market and one of the landmark events at the beginning of the industry's explosive period. The period of high-frequency maintenance after a car is out of warranty generally starts in the fourth year of car purchase, so 2013 has become the first year of the automotive aftermarket. The scale of the automotive aftermarket reached 600 billion yuan this year, and it exceeded 700 billion yuan in 2014. It is bound to break through the trillion yuan mark within the next one or two years.
On the one hand, it is a huge industry that is highly concerned by entrepreneurs and the capital market. On the other hand, due to the lack of integrity and standards, various problems in car maintenance have been exposed by CCTV's 3.15 evening party for several consecutive years. How to build the trust of car owners is an unresolved demand pain point in the industry, and it is also an opportunity left by the market for teams who can maintain cars.
In this regard, Gao Ling’s view is that the industry that maintains and repairs cars is more suitable for analogy with the medical industry. Since there are few users who have knowledge of automotive expertise, most car owners first need a "inquiry" when facing car services. The process, and this process, if the follow-up service cannot be undertaken with the intervention of experts, the team will soon focus on the car repairers in various shops. After investigating various types of auto repair shops, they found that more car owners have a much higher recognition of the personal brand of the technician than the brand of the auto repair shop, and the car repairer is more likely to gain the trust of the car owner. Stronger stickiness. This makes Gao Ling and team members more convinced that the product will become a platform for car owners and technicians.
The design idea of Huiyang Car App is to invite service providers who pay attention to service quality and service brands to the platform. Technicians obtain the initial trust of car owners through answering and appointment services at the front end; the store provides trustworthy endorsements for the technicians. The platform establishes and gradually improves the service evaluation system for technicians and stores, and provides a set of trustworthy, fair and just car maintenance service evaluation system for car owners.
The user directly connects to the car repair master online, consults and makes an appointment, and the offline auto repair shop associated with the technician completes the service. Both the technician and the store need to pass the qualification review of the platform. The user can see the technician's name, age, working experience, rank and individual Introduce, at the same time, you can see the name, address, qualifications, on-site photos, service content and price of the auto repair shop where the technician works, so as to ensure the quality of service.
In the early stages of marketing, the team was questioned and opposed by many offline service stores, such as the issue of flying orders, how to do if the master ran away, etc. The team spent a lot of time communicating and communicating with industry insiders, and continued to improve product content. At present, this model has been recognized by most of the auto repair shops in the industry. The technician model that will maintain a car combines 4S shops, auto repair chain stores, and independent auto repair stores. It is compatible with well-known large automobile groups and emerging chain auto repair brands. A cooperation has been reached.
The founder Gao Ling interpreted it this way: the Internet is a tool to help upgrade traditional industry services. Take advantage of the Internet to attract car owners to the platform, communicate with the masters, ask questions and make appointments; the advantage of the auto repair shop lies in the professional maintenance technicians and equipment, services and so on. We have built a platform for communication between car owners and technicians, and spent a lot of effort to get car owners to come here. Then the technicians are the protagonists. Whether the answer is good or not, whether the car owner can be satisfied and the appointment can be made is the job of the technician and the store. Up. Each store has its own service specifications and standards. As long as the owner is satisfied and gives you a thumbs up, you, the master and store, are good. Therefore, on this platform, it is not the platform that diverts stores, but the technicians and stores win customers by relying on their own service quality.
